why fashion shows are weird

Why Fashion Shows Are Weird

From avant-garde designs to over-the-top runways, fashion shows can often seem strange and otherworldly.

In this blog post, we will explore some of the reasons why fashion shows are so weird, and why they continue to captivate audiences around the world.

The Reasons Behind the Seemingly Bizarre and Theatrical Aspects of Fashion Shows

Fashion shows are renowned for their theatricality, extravagant sets, and avant-garde presentations. While they may appear bizarre or over-the-top to an outsider, there are several reasons behind these dramatic elements. Fashion shows aim to create an immersive experience that captivates the audience and conveys the designer’s vision in a memorable way.

Firstly, fashion shows are a form of artistic expression. Designers use the runway as a platform to showcase their creativity and push the boundaries of traditional fashion.

The theatrical elements help to create a narrative, set a specific mood, or communicate a concept that complements the collection being presented. These elements serve as visual storytelling, enhancing the overall impact and leaving a lasting impression on attendees.

Secondly, fashion shows are an opportunity for designers to create buzz and generate media attention. With the fashion industry being highly competitive, designers strive to stand out and capture the interest of the press, buyers, and influencers. By incorporating theatrical elements, designers can create a spectacle that garners attention and generates excitement surrounding their brand.

Lastly, fashion shows serve as a platform for experimentation and innovation. Designers use these shows to test new ideas, materials, and techniques. The runway allows them to showcase unconventional designs that may not be commercially viable but contribute to the evolution and progression of fashion as an art form.

How Fashion Shows Contribute to The Overall Fashion Industry and Its Evolution Over Time

Fashion shows play a vital role in the fashion industry’s overall ecosystem and contribute to its evolution over time in several ways.

Firstly, fashion shows set trends and dictate the direction of fashion for upcoming seasons. They provide a glimpse into the future of fashion, showcasing innovative designs, new silhouettes, and emerging styles.

Fashion professionals, including buyers, journalists, and stylists, attend these shows to gain insight into the latest trends and make informed decisions about what will be in demand.

Additionally, fashion shows act as a platform for designers to establish their brand identity and build recognition. The visibility and exposure gained from showcasing collections on the runway can lead to collaborations, partnerships, and increased sales. It allows designers to connect with industry insiders, buyers, and influencers, furthering their reach and impact.

Furthermore, fashion shows create a sense of excitement and anticipation within the industry. They generate buzz, spark conversations, and create a buzz around new designers, established brands, and emerging trends. The media coverage and social media presence generated by fashion shows contribute to the industry’s visibility and overall influence.

A Behind-The-Scenes Look at The Fashion Show Industry

Behind the glamorous facade of fashion shows, there is a complex and highly organized industry that brings them to life.

Fashion show production involves a collaborative effort from various professionals, including designers, stylists, casting agents, makeup artists, hair stylists, set designers, and production teams. Each person plays a crucial role in ensuring the smooth execution of the show.

The process begins with the designer conceptualizing the collection, followed by the selection of models and casting. Stylists work closely with designers to curate the looks and create a cohesive narrative. Makeup artists and hair stylists collaborate to enhance the overall aesthetic and bring the designer’s vision to life.

Set designers and production teams work on creating the runway environment, considering factors such as lighting, music, and overall atmosphere. Choreographers may be involved to choreograph the models’ movements and create a visually engaging show.

Additionally, fashion shows require meticulous planning and organization. Timelines are set, rehearsals are conducted, and logistics are managed to ensure that the show runs smoothly. The coordination between all involved parties is crucial to create a seamless and impactful fashion show experience.


Fashion shows are often known for their avant-garde and sometimes bizarre designs that seem unwearable in everyday life.

However, the purpose of these shows is to push boundaries and showcase the designer’s creativity and innovation. While not all designs may be practical or wearable, they are important for setting trends and inspiring the fashion industry.